I’m a firm believer that knowing how to structure a decent piece of writing can benefit anyone trying to improve their life, especially those working on making more money on the side.
The most important part of any piece of writing is the headline, and knowing how to structure one for people and for each engines at the same time is a great skill to have, especially if you’re trying to attract online business.
SEO Copywriting – The art and science of blending well chosen keywords with compelling copywriting techniques in an attempt to gather higher clickthrough rates and more traffic to a web property.
Don’t feel bad if it’s a little cloudy.
Often times when I spout off that definition a lot of people don’t have any idea what I’m talking about. Maybe it’s because these two concepts are difficult in their own regard to understand, so combining them makes things even more difficult.
An easier way to say it would be this.
SEO copywriting is basically just taking the keyword research process of SEO and combining it with headline creation concepts of copywriting. This creates an extremely powerful blend of two very powerful and very different techniques.
As difficult as SEO copywriting is to explain, it is also sometimes fairly difficult to pull off as well, but believe me from experience – A well written and well SEO optimized headline will outperform doing just keyword research, or just creative copywriting – 100% of the time, hands down, no exceptions.
Take my advice – if this is a skill you haven’t yet acquired, learn it now. It will change your life as a blogger and web property owner.
Now, if you’re reading this post, I have to assume you’re in one of three boats.
- You’re an SEO who doesn’t know much about copywriting
- You’re a copywriter who doesn’t know much about SEO
- You don’t know much about either and are lucky to stumble upon this amazing resource
- (Ok four) You’re brushing up or trying to improve upon your SEO copywriting skills
If you’re any of those, this post will help you immensely. It’ll actually probably make you a lot of money too – feel free to offer donations :).
So, grab a notepad and learn one of the most effective techniques in content marketing you’ll ever learn.
Learn the 8 Types of Headlines and Basic Keyword Research
As I often do and will forever do on this blog, I’ll reference a post of Copyblogger to help you out with the material in this post. Open the following links in a new window and keep the resulting blog posts handy at all times.
The 8 Types of Headlines
How to Write Headlines That Work – This is a blog post from Brian Clark of Copyblogger that details the 8 types of headlines introduced in Bob Bly’s “The Copywriter’s Handbook.” Brian does a great job of taking Bly’s list of headline types and turning them into a succinct actionable list of headlines that you can reference and use every day in your writing.
Your main takeaway from this post should be – Always use one of these techniques when you’re writing a headline for any type of content page on your website. Getting to #1 in the search engine results won’t mean anything if you don’t have a clickable title (this assumes you use your headline as the title element of your page).
I’ve got this list hanging on my wall in my office. Every time I write a blog post I reference it to make sure I’m using at least one of the techniques in this list for my blog headline. Print it. Read it. Keep it handy. You’ll definitely benefit from this.
Power Tip: Always write your headline before writing your article – Your headline will help to shape the content of your article. It’s much easier to write an article with a solid headline already in place than it is to write a headline with an article already in place. You’ll find that it’s much easier to stay on topic if you write your headlines first. You can always easily adjust your headline after the fact, but it’s much more difficult to adjust your article after the fact.
Next, if you don’t know how to do this already, you need to learn basic keyword research methods. Fancy titles will get you nowhere without well researched keywords.
Basic Keyword Research
How to Do Keyword Research – This is a chapter from the Beginner’s Guide to SEO on seomoz.org, one of my favorite SEO websites and a great bunch of people to learn from. This community is full of some of the top SEO minds in the entire Western Hemisphere.