Guest post by: Jennifer Hahn Masterson
If you like the idea of finding creative ways to capture people’s attention and influence their money-spending decisions, a career in marketing might just be the right choice for you. Since today’s marketing offers a plentitude of different job opportunities, we narrowed down the list to five prosperous jobs, along with the most important skills that every future marketer needs to possess.
Essential Skills Every Marketer Should Master
RM Istituto Moda e Design in Milan, one of the leading contemporary faculties offering valuable courses in collaboration with leaders in their industries, emphasizes the importance of developing different communication techniques that support the brand within its master in advertising.
Besides covering copywriting, which one of the most common ways to communicate with the target audience, the course also includes learning less frequent but equally important communication skills such as crisis management and defense methods against the so-called fake branding.
Moreover, marketing students are motivated to build a rock-solid skillset in the field, learning everything from briefing and product analysis to campaignability and production.
“The main goals of our current master in advertising,’ explains the Director of RM Istituto in Milan Pasquale Volpe, ‘are to inspire global talents to expand their education horizons with a progressive program in the cosmopolitan Milan and properly prepare them for lucrative careers in this field.”
Brand managers are in charge of analyzing the consumer trends, the behavior of the target audience, and the product or service characteristics to come up with a powerful marketing strategy that will attract consumers’ attention, raise awareness of the product or the service and sell it.
Brand and product managers must have a strong analytical, presentation and advertising skills to be able to conduct effective research, present the ideas to lower and higher management within the company, and turn the gathered information and ideas into marketing strategies. To gain confidence in these skills, brand and product managers usually start their careers as market research analysts, marketing assistants, and sales representatives.
Market Research Analyst
Marketing students that have strong attention to detail and sharp analytical skills should consider a career as a marketing research analyst. This job includes researching different aspects of the product’s characteristics such as packaging, potential modifications, advertising themes as well as the consumer’s reaction to new products and services.
The marketing research analyst has the responsibility to gather and organize valuable data and analyze it using software and statistical tools. They report to marketing managers and brand and product managers helping them make the right decisions based on their research and findings.
Media plays one of the most significant roles in advertising which means the media planner has a highly responsible job that analyzes the behavior of consumers around media and their viewing, reading, listening, and surfing habits. The media planner needs to determine which media channels the company should use to reach its target audience and successfully advertise its products or services.
Marketers that work in media planning should also determine which forms of communication would attract the most attention and engagement from consumers. Besides creative and critical thinking, this job requires analytical, organizational and presentational skills.
Admissions representatives work in admissions offices that help colleges and other educational institutions promote themselves and attract students. Presentation skills are of the highest importance for this job because these marketers need to engage with future students, uncover their interests, and present them a school program that suits their personality and aspirations. Additionally, admissions representatives should be able to plan, organize and coordinate admissions programs and represent their institutions at school visits and college fairs.
Contrary to popular belief, non-profit organizations still need a marketing strategy to sell, but the main difference is that they are not selling mainstream products and services but ideas.
Their ideas to make a difference in some areas need generous donors, which is exactly where a creative marketer should step in and promote these organizations through touching stories and the meaningful services they provide. Marketers who work in the non-profit sector should be able to attract potential donors, both individuals and companies, and create strong bonds with them, so they continue to support the organization on a regular basis.
The marketing industry is more dynamic than ever, offering a wide variety of promising jobs which leaves future marketers with a lot of choices. No matter which way you decide to go, the most important thing is to choose a quality school that will not only give you a solid theoretical foundation but help you develop essential marketing skills by working side by side with established professionals, so you can launch your career the moment you leave the classroom.
This is a guest post and does not reflect the views of Academy Success.